Dramatic+Changes+in+BC

Six Dramatic Changes That Are Affecting Business Communication Instruction because of : Helping students to create a Personal Brand prior to employment media type="youtube" key="B82txT1Snko" height="251" width="448" 1- The movement from paper to electronic media. 2- The adaption of new communication technologies. 3- The increasing use of Social Media SM. 4- The need to communicate with diverse employee base. 5- The increasing use of teams in organizations which requires interpersonal comm. skills. 6- The raise of global business "OUT SOURCING", the crash of cultures, the interdependence of world economies in the global Internet. The trend away from the old communication model as a monologue, as in a typical sales letter, to the new communication model as a dialogue, such as on a Facebook business page, is not a fad. It's a fundamental shift in the way we communicate. Companies are no longer in control of their messages and must adapt to a world in which customers and other stakeholders demand to participate in and influence the conversation. These factors shape a different work place in the 21st century and require students to learn new and better ways to communicate

The teaching of business communication is undergoing a transformation because of six dramatic changes that are explained in this video. These factors shape a different workplace in the 21st century and require students to learn new and better ways to communicate.

 For example, the trend away from the old communication model as a monologue, as in a typical sales letter, to the new communication model as a dialogue, such as on a Facebook business page, is not a fad. It's a fundamental shift in the way we communicate. Companies are no longer in control of their messages and must adapt to a world in which customers and other stakeholders demand to participate in and influence the conversation. After you've watched this video, visit the sites below for additional information that will make your teaching easier and more effective. [|Business Communication 2.0: Social Media and Electronic Communication] [|Teaching a Modern Business Communication Course] [|Teaching Business Communication and Employment] [|Teaching Visual Communication] [|Teaching Business and Interpersonal Communication] [|Teaching Business Communication and Workplace Issues] [|News about Bovee & Thill Online Magazine] [|Bovee & Thill's Business Communication Blog] [|Business Communication on Pinterest] [|Bovee & Thill's YouTube Channel]